There's even a bigger discussion here around buffs needing a serious rework - it feels like the game has been balanced around having 100% uptime on these things, when in reality they are not always available or make sense to have going.
But, let me get straight to the point: pausing timers and buffs for things that you pay for is long overdue.
Having a timer running when other things are happening in the game facilitates an unhealthy playing experience - not just for the person burning a timer or a consumable, but anyone else who needs them.
Having a ticking clock running leads you to feeling like you are actively wasting real life money/credits if you aren't getting the most out of it. If you start a timer, you're going to want to see it out.
Seeing it out means ignoring events that are going to take 2-3 hours away, but you really want to participate and watch = bad
Seeing it out means making a hard decision as a leader of a guild/order/city = bad
Seeing it out means ignoring other RP situations, and virtually anything else = bad
Choosing not to log in so you don't have to make a choice between bashing and doing other things = bad.
A game is going to want to keep its players logged in an engaged/motivated to spend more time in the game, one of the most fundamental rules of game making / social media.
If I'm at the point where I have to log out and not play the game, something is wrong.
If you come at me with 'well thats ur choice to XYZ' just don't bother replying because that's the dumbest answer and you know it.